• The race team is partnering with the fastest growing drinks company in the UK
• Living Things’ Logo will be featured on the Lola T001 from the London E-Prix while the low sugar, all-natural soft drink will be available in the paddock
Ahead of this weekend’s London E-Prix, Lola Yamaha ABT has announced a new partnership with the UK’s leading prebiotic soda, Living Things.
With five flavours, the all-natural, lightly sparkling soft drinks are low in sugar, and packed full of gut-friendly probiotics and prebiotics.
Living Things’ logo will be added to the side pods of the Lola Yamaha ABT Formula E car as part of the partnership and samples of the soda will be available in the paddock throughout the race event. The partners will also work together on content creation.
Keith Smout, Chief Commercial Officer, Lola Cars:
We are extremely pleased to welcome our new partner, Living Things, to the Lola Yamaha ABT Formula E team, bringing together the fastest accelerating single-seater race car with the fastest growing drinks company in the UK. We hope it will expose both parties to new audiences, while creating opportunities for engaging content and impactful collaboration.
Jonathan Relph, Co-Founder, Living Things:
Formula E aspires to ‘accelerate change to a more sustainable future, one race and one city at a time’. A mission that Living Things is completely aligned to, as we encourage and accelerate our own industry change, bringing healthier, delightful drinks options for consumers across Europe and beyond.
The London E-Prix takes place at the ExCeL exhibition centre this weekend, with details on where to watch the action available here.
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